Business and innovation are in a symbiotic relationship. Innovative products and systems can be revolutionary but if they don’t take hold in the marketplace they will likely fail. So, how do innovators stay creative while also playing the role of business partner to reassure clients that innovative ideas won’t trump the bottom line?

Yobie Benjamin is an entrepreneur, investor, and activist with expertise in innovation, technology, and new business models. As someone who straddles the line between the tech and business worlds, Benjamin has a unique perspective on what makes a good user experience and what sells. Beyond beautiful aesthetics and experimentation, Benjamin stresses that the most important thing is for the product to achieve is business purpose: if it doesn’t appeal to buyers, retailers will pull it off the shelf.

In this episode of design mind on Air, Benjamin shares his insights while also describing what he looks for when he looks at companies for potential investments. He also shares his thoughts on the future of mobile, the changing population of those who have Internet access, and his own personal goal to participate and contribute to efforts and companies that have profound environmental and social impacts.

via The Business and Innovation Trist | Blog | design mind.