Posts in the "Social Networking" Category

  • Word of mouth is a pre-existing phenomenon that marketers are only now learning how to harness, amplify, and improve. Word of mouth marketing isn't about creating word of mouth — it's learning how to make it work within a marketing objective.That said, word of mouth can be encouraged and facilitated. Companies can work hard to [...]

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  • PopTech : Project Masiluleke

    A breakthrough approach to reversing HIV and TB in South Africa and beyond Project Masiluleke is a path-breaking effort that harnesses the power of mobile technology to address one of the world’s gravest public health crises. This ambitious initiative leverages the ubiquity of mobile devices in South Africa to help fight the country’s crippling HIV/AIDS [...]

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  • What is a PATH? A Path is your footprint through the Observatory, recording every video you select. It also acts as a research and publishing tool, enabling you to record, save and share what you found interesting. Paths are a fixed feature at the bottom of every page in the Observatory experience, located in a [...]

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  • 1. Send your request to the community. Setting direction — We’ll help you to define your project’s scope, goals, budget and required deliverables. This means our creators know exactly what you’re looking for. Your Request for Brilliance — After establishing direction, we’ll write a Request for Brilliance (or RFB). Your RFB will be sent out [...]

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  • With the People of the World Wide Web communicating more fully and freely in Social Media while rallying a Web 2.0 content boom, the inner dynamics of such a creative explosion must be studied more closely. What motivates those who join this movement and what future will they create? A key fact is that a [...]

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  • Tuángòu, which loosely translates as team buying or group buying also known as store mobbing, is a recently developed shopping strategy originating in the People’s Republic of China. Several people – sometimes friends, but possibly strangers connected over the internet – agree to approach a vendor of a specific product in order to haggle with [...]

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